WWE has issued an edict demanding that its Superstars now not have interaction with exterior events because the promotion seems to reinvent itself. Per a report from Wrestling Inc, Vince McMahon reportedly despatched a letter to expertise—following a name final Sunday pertaining to WWE’s reinvention—ordering them to cease partaking with third-party manufacturers by October 2.
Violations will reportedly end in fines, suspensions or termination.
This information is available in gentle of former presidential Candidate Andrew Yang calling out Vince McMahon and WWE over its questionable classification of WWE Superstars as impartial contractors regardless of having the ability to management which platforms they seem on comparable to Cameo and Twitch. This has long-since been a sticking level throughout the the corporate.
WWE went on to launch an official assertion relating to the edict, likening itself—and its mental property—to Disney.
“Very similar to Disney and Warner Bros., WWE creates, promotes and invests in its mental property, i.e. the stage names of performers like The Fiend Bray Wyatt, Roman Reigns, Massive E and Braun Strowman,” learn the assertion.
“It’s the management and exploitation of those characters that enables WWE to drive income, which in flip permits the corporate to compensate performers on the highest ranges within the sports activities leisure trade. However the contractual language, it’s crucial for the success of our firm to guard our biggest belongings and set up partnerships with third events on a companywide foundation, reasonably than on the particular person degree, which in consequence will present extra worth for all concerned.”
After being named as “the straw that broke the camel’s again” amid these stories, Lana has since taken to Twitter to denounce these claims. Lana, who beforehand brokered a take care of Bang Vitality, may be very lively on social media at the moment as the one WWE Celebrity with over a million followers on TikTok.
WWE’s newest edict is bound to fire up controversy throughout the whole trade as Vince McMahon is infamous for ruling with an iron fist. All through the trendy period, WWE has prioritized advertising and marketing its model over particular person expertise, which has allowed main exhibits like WrestleMania to promote out earlier than a card is even introduced. However, it could possibly be argued that WWE’s brand-first mentality has inhibited development from particular person expertise, who appear to all the time run right into a ceiling below this mannequin no matter how a lot they’re pushed.
WWE’s continued struggles to switch John Cena function one thing of an indictment on its shortcomings in selling particular person transcendent expertise.
With expertise now restricted in how they will promote themselves, they’ll face yet one more handcuff in inside a flawed system typically criticized for micromanaging its expertise. Although WWE endured record-low rankings all through the pandemic, numbers have risen amid the launch of the ThunderDome and main storyline developments such because the debut of RETRIBUTION and Roman Reigns’ heel flip.
WWE’s newest edict will solely result in extra questions relating to the equity of the impartial contractor designation because the promotion as soon as once more demonstrates the extent of management it has over the place its impartial contractors can seem.